Blogging Glossary

Welcome to the BlogNet Awards blogging glossary. We hope these handy definitions will assist you in your more thorough understanding of blog terminology.

Please feel free to contact us with any suggested additions to this glossary.

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Above the fold

The area of the blog page or post that can be seen without scrolling down. See ” more tag”

Alt Text

It is a short form for Alternative text. This is text displayed when a user hovers over an image on a site. In case of images which serve as links the Alt Text for such image links work similarly to anchor texts and are given the same level of importance as anchor texts.

Alt Tags

These are tags associated with Alt text information and their intention is to enable people who are disabled to get information put up in a site. For example, a blind user web browsers is fitted with means to read the Alt Text aloud and the Alt Tags aloud for their understanding.

Anchor Text

In a text based link, anchor text is the set of words that the users click to take the link. These words are made up based on the nature of the site or page to which it links. The anchor text put into a site must be very relevant to user searches and pertaining to the content put in the site to which it is linking


Acronym for Asynchronous JavaScript and XML. creates interactive web applications.

A collection of all your posts on one page. Can be categorized by month etc.

A (brief) essay or research report on a subject. Articles can appear in magazines, journals, newspapers, or other sources such as encyclopedias.


Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text-only blogs from RSS feeds. See Podcasting.

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Back Links

These are links that take a visitor to a site or a page upon clicking. It is also referred to as inbound links. The more number of back links a site has the more traffic it can receive and it’s importance rises in search result since it has information because of which many site want to link to it.

Biz Blog

A blog that is owned and operated by a business or corporation. For example: Wallmart

Black Hat SEO

This is a term used to denote a set of search engine optimization techniques, considered unethical and that which should not be used as part of the search engine optimization process. Practices like this include cloaking, doorway pages, and invisible text. It is a bit of a controversial term with people arguing that black hat SEO is nothing more than content creation, while search engines penalize it as it is contrary to their guidelines. Google puts out the Google Death Penalty to it.

Blog Hopping
To follow links from one blog entry to another, with related side-trips to various articles, sites, discussion forums, and more.


A list of URLs that have been identified as spam URLs . These URls are then removed from comments and trackbacks on a blog.


Also called b-linking” or b’linking. A synonym of blog hopping, You are considered blinking when you move from blog to blog by clicking on the links on a blog page. These links are normally found on the side bar.


1 ( Noun).Blog is short for weblog, where entries are made in journal style and displayed in a reverse chronological order. Blogs generally represent the personality of the author or reflect the purpose of the Web site ( niche). Topics sometimes include brief philosophical musings, commentary on Internet and other social issues, and links to other sites the author favors, especially those that support a point being made on a post.

2. ( Verb) To blog: To maintain a blog by posting text, links, images or other content, often using blogging software

Blog Administrator

A blog administrator has access to the blog’s Settings and Templates, as well as the ability to edit/delete posts made by themselves or in the case of a team blog, other members of the blog.

Blogger Bash

A party for bloggers; a blogger get-together.

Blog carnival

A blog post that links to other articles, within or outside of the blog, that cover a specific topic. Blog carnivals may be hosted by a list of frequent contributors to the carnival, working in rotation, and encourage new posts by those contributors.It is similar to a magazine, in that it is dedicated to a particular topic, and is published on a regular schedule, often weekly or monthly. A blog carnival also can highlight new bloggers that post on the topic in question. It should be mentioned that while blog carnivals are terrific way to create content, introduce new contributors, they can also be used unethically. Always be sure to verify that the content that is being submitted is indeed an original work and not stolen.

Blog client

An application that allows a blogger to post, edit, format and perform a variety of functions for a blog or blogs without launching a browser. Synonym of blogging client.

Blogger Ecosystem

A chart or lists showing the links between blogs.


1. A person who creates and posts to a blog. Synonym of weblogger, though the latter is infrequently used.

2. Success BlogNet our very ownblog hosting web site, run through Best Host


The collective content of the blogs worldwide, taken as whole. The term may also refer to the subculture of the community as well, referring to the social network that the interrelationships that bloggers have with one another beyond the technical network itself. Synonyms include blogspace, blogistan, and blogoverse. (Coined by William T. Quick)


A commenter on a blog who obnoxiously disagrees with any and everything posted, as rudely as is possible.

Blog feed

The XML-based file in which the blog hosting software places a machine-readable version of the blog so that it may be “syndicated” for further distribution on the web. Formats such as RSS and Atom are used to structure the XML file.

Blog Farm

A website constructed from a group of linked weblogs, typically with the main blog aggregating the total content/acting as a gateway.

You get fed up and take a holiday from blogging

Blog Mute
Someone who only occasionally blogs.

BlogNet Awards

A popular Blog Award site where nominated blogs get awards and commenters are able to win Cash and other prizes

This term refers to blogs that have a many posts added every day. Some posters add ten or more posts per day to their blogs. TIP: Google only recognizes one post per day, so space your posts.

Blog Post
An entry made by someone on their blog. As at September 2007, it was estimated near 200k posts were made a day. These can be read by the estimated 1.2 billion people connected to the internet


A listing of favorite blogs and websites usually in the sidebar of a blog. Also referred to as link lists or bookmarks.

Blog Site

A blog is a website where entries are commonly displayed in reverse chronological order. The blog is usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.


A Web site that combines blog feeds from a number of different sources, including non-blog sources.

Refusing to respond to blog comments from “not-friends”.


Writer’s block for bloggers. Cant think of what to blog about?


A large amount of blogosphere activity due to particular controversy. Also called Blog Swarm.


The ‘birthday’ of the establishment of a blog.


Refers to a blogger acting like a teenager or in an otherwise immature or boorish manner.

Fear of blogs and blogging.


This is the short term for robot, which is the software is used by search engine to gather information from across the internet. Search engines use robots to get details needed for indexing web pages.

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Copies of a web page that is stored in a search engine database or in a user’s PC. The purpose behind having cache is to help pages to load quickly making their access by users faster. This happens because the entire page does not have to be loaded from the internet, but is loaded from the PC hard disk drive or from the search engine database


CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)

A security feature that presents an image that includes letters and numbers and by requires a user to type in those letters. Used to minimize and eliminate posting, comment and trackback spam.


Organizing blog topics by grouping related topics together to make it easier to find.


This is where Keywords and Meta Tags are used to direct search engine to sites or pages, not seen by actual site visitors. So, visitors see a different page and the search engine sees another. This is a Black Hat SEO technique and is deemed risky for use as those who take it up will be served the Google Death Penalty


One who leaves a comment on a blog.

Comment Moderation

Allows the blog owner to pre-approve or reject comments made by visitors

Comment Spam

Unwanted comments that attempt to drive visitors to another blog site. Usually consisting of a few lines of text (usually unrelated to the post) and a link, often to a splog. These comments are almost always posted by spambots crawling the blogosphere. The links posted elevate the splog’s place in search engine rankings and may also send unwitting users to sites that install adware, spyware or malware onto the browser’s PC.


This is software used to track the number of page impressions or hits a site or a page receives. It indicates how much of traffic a site has received and if the ads placed in the site are effective as a result of being introduced into the site. This program is written using PHP or Java Script


A popular web-based administration tool that many hosting providers provide to allow users to configure their own accounts using an easy-to-use interface.


This s the process of visiting all site of the world wide web and is performed by crawlers or robots used by search engine specifically for gathering information from sites located on the internet. As a crawler crawls through sites, it indexes it and this indexed information is used in displaying results to searcher queries in search listings.

Cross Linking

Here site A put a link to site B and vie versa and the reason fro doing this is to provide information to visitors on what more they can read up. However, it is also used as a means of promoting link popularity wherein site links to each other so that their ranking in search results increases and they have higher position in search listings. The sites can be owned by the same person or they may be related sites.

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A database in computing terms is software used to manage information in an organized fashion. WordPress uses the MySQL relational database management system for storing and retrieving the content of your blog, such as posts, comments, and so on.

When you login to your blogging account, it is the first screen with all controls, tools and functions. (pronounced “delicious”) is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

2. To be “del.icio.used” is to be tagged as popular. Trying to create popular content can be described as “deliciousing.”

Deep Linking

Deep linking is when a link goes directly to an interior page on a website, usually anything other than the website’s home page.


The draft post status is for WordPress posts which are saved, but as yet unpublished. A draft post can only be edited through the Administration Panel.

Plagiarize the content of another blogger. To Doppelblog.

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Looking up one’s own name in Google to check on its prominence. Also: e-googling or self-googling


An excerpt is a condensed description of your blog post. The excerpt is used to describe your post in RSS feeds and is typically used in displaying search results.

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To post a hostile comment, often directed personally to another commenter or blogger and generally deliberately inflammatory or insulting. A flame is generally not meant to be constructive, add to a discussion or persuade other commenters of a position. The term comes from long usage in the context of from newsgroups or discussion lists.

Flame War
A hostile exchange of views via the Internet characterised by highly intemperate language.
(This term is by no means exclusive to blogs and is found in wide use throughout the Internet)


Short for file transfer protocol. Transferring file to and fro from your web host.

using FTP tools like Filezilla

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Google bomb

A google bomb is a slang term for inserting words or phrases into blog as often as possible, with the intention of increasing the page ranking of the words or tems on Google search results.

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A blue, underlined word or phrase that, when clicked upon, takes users to another Web page, or section within a Web page. Hyperlinks are also known as call-to-action links

Home Page

The primary entry page for a website or blog. The page a user is taken to when he or she types in the main URL for the site.

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Key words

Single terms or short phrases that best define the main points of your topic. Keywords help position websites well to attract potential customers.

Keyword Density

The measurement of how frequently any given keyword appears within a web page. Too high a density can result in a web page being classified as spam while too low a density will cause a page to not be indexed as well for the given keyword. If a keyword was listed 5 times out of a word count of 50 the keyword density would be 10%.

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Using hypertext, a link is a selectable connection from one word, picture, or information object to another.

Link Baiting

Creating an article, that is usually fairly long with good content that normally has been researched with the sole purpose of getting it linked from multiple sites.

Link love

To post a link to another blog without being paid or asked to do so.

Link Popularity

Link popularity refers to the number of hyper-links pointing to a page on the Web. Link popularity is a factor in determining Page Rank and the Page Rankis part of what is used to determine where pages are ranked in Google search results.

Link Rot

Over time any large list of links will contain an increasing number of dead links.

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In terms of blogging, a meme ( or meme game) is an idea that is passed around from person to person. One would consider this a “good” virus for bloggers. Blog induced memes are supposed to be fun and can win you free traffic. The way this works is one Blogger will propose an idea or question for example ” Lets post our favorite ice cream” People then start linking to each others submissions.

Meta Tags

Information is placed in the coding of a web page that gives a description of the web page you are viewing. This tag is often the description used by the search engines.


A blog written by a members or veterans of any branch of the U.S. armed services, made much more popular and relevant by members of the military posting directly from the front lines in Iraq and Afghanistan. (military + blog)


Moblogging is the act of posting to one’s blog via a mobile device, e.g. mobile phone, smartphone, or Blackberry

More Tag

Allows your readers to scan and choose which post they wish to read. Sometimes called a teaser tag, The more tag will show a portion of your post, therefore cutting down long posts to a more manageable length.

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No Follow

Is found on blog platforms to prevent search engines from following a link in a comment reply. This was used to deter spammers.

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A Page is often used to present “static” information about yourself or your site. A good example of a Page is information you would place on an About Page.

Page Rank

Google measures of importance of a page which reflects in its rankings.


The unique URL of a single post on a blog, used when anyone wants to link specifically to a post rather than to the most recently updated page of a blog.


In the context of blogging, a ping is the alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post


An application or tool that can be added to a blogging software to enhance the blog’s performance or provide added features.


podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod.


Every time you put an update on your blog, you create a post. In typical computer jargon fashion, this noun can also be used as a verb: You can post to your blog. Posts are also sometimes called entries.

Pundit Blog

A blog  focused on news punditry. The bulk of a pundit blogs’ content will be dissection of, or pointers to, stories currently running in the established media. Pundit blogs are largely the same thing as News blogs.

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Really Simple Syndication. A method of describing news or other Web content that is available for “feeding” (distribution or syndication) from an online publisher to Web users

RSS Aggregator

Software or service that automatically check a series of RSS feeds for new items on an ongoing basis, making it possible to keep track of changes to multiple Web in real time through one application.

RSS Feed

The file that contains the latest updates to an RSS-equipped page

Reciprocal Link

When one blogger exchanges links on its blogroll with another blogger’s blogroll.  If you blogroll link to our blog, we will blogroll to your blog. Also: Link Love

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Search engine optimization. To improve your search engine rankings


One or more columns generally found on the side of most blogs, usually containing a profile of the blogger, blogroll, advertising, Flickr feeds or other plug-ins.


One of a set of pre-designed templates for a blog, giving it a customized set of images, fonts and layouts.

Slashdot Effect
The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server


A slug is a few words that describe a post or a page. Slugs are usually a URL friendly version of the post title (which has been automatically generated by WordPress), but a slug can be anything you like. Slugs are meant to be used with permalinks as they help describe what the content at the URL is.


A program designed to collect, or harvest, e-mail addresses from the Internet in order to build mailing lists for sending unsolicited e-mail, also known as spam .


Sping is short for “spam ping”, and is related to fraudulent pings from blogs using trackbacks, called trackback spam.


A blog composed of spam, or, more widely, any blog whose creator doesn’t add any written value of his or her own. Synonyms include spam blog and blam, though the latter is used infrequently. (spam + blog).

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A generic term for a language element descriptor, often used in blogs to identify the type or types of content that makes up a particular post.

Tag cloud

Visual representations of tags or keywords used in a blog. Tag clouds may be used to organize content and can be presented in boldface to distinguish them from other text.


A tagline is a catchy phrase that describes the character or the attributes of the blog in a brief, concise manner. Think of it as the slogan, or catchline for a blog.


A theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog.


A series of posts on a specific topic.


Trackback technology helps bloggers link back to other posts on related subjects. Functionally it’s a little complicated: If you’re posting about something you’ve seen on another blog, look for the Trackback URL. Paste that URL into the allotted spot in your own blogging software, and the two pieces of blog software will communicate, building a link from the original post to yours (without the other blogger having to life a finger).

Trackback ping

A ping that signals a blog’s server that a post on that blog has been commented upon.

Trackback spam

Sping sent by means of the Trackback system. Many blogs stopped using Trackback after the system became flooded with this type of spam. See also “comment spam.”.

Turing Test

A Turing Test is a test which determines if the party on the other end of a remote communication is a human or a computer program (also known as a ‘Captcha’).
This is germane to blogging because many comment sections on blogs use non-machine readable systems prevent spambots from entering comment spam.

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A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.


One who maintains a vlog

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Widgets are those little tools or gadgets that are a handy, easy and simple way to add some flare to your blog. Widgets can be anything from giving tidbits of information at a glance a way of linking like the BlogNet Widget or a way to monetize or blog.  Be warned though that too many widgets can create not only clutter, but will slow down your site.

A type of collaborative on-line software that allows readers to add content on a subject, which can also be edited by others. For example: Wikipedia.
The major difference between a blog and a wiki is that a blog is more directly under the control of the owner(s) and the primary objective of a blog is for the owner(s) to express themselves to their target audience. A wiki on the other hand is about collaboration (in a general sense) rather than expressing views.